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Marketing is essential for any business. Just like any other types of businesses, dental practices also need marketing to grow. Merely setting up a cozy dental office and good dental services will not give you more patients. There are other important things that you need to consider in order to improve your practice. You have to promote your dental office and you need to do it really well to get more patients. Below are some marketing essentials that can help you earn more patients and promote your dental office at the same time.
Establish your online presence and get great patient reviews
Although over 50% of dental patients usually come from referrals, you still need to work on your online presence. Your soon-to-be patients will likely search you on the internet and check whether you have good patient reviews or not. It also helps to keep your website content up to date.
Offer Referral Bonus
You want to grow your business through referrals, right? Referrals from past and current patients are a great source of new patients. But having competitive payment terms, affordable prices, excellent services, superb dental instruments like Schultz dental loupes and all those great things that make a dental practice the most outstanding one are sometimes not enough to have a constant flow of new patients from referrals.
How about offering a referral bonus? This will surely encourage your patients to bring new patients to your dental office.
People love useful free gifts. You can use it as a marketing strategy to cultivate patient loyalty.
New Patient Incentives
Another way to attract new patients is to offer irresistible incentives. You can offer freebies or special discounts perhaps. If your new patients will like you, they will surely think of your dental office first whenever they need oral health care services.
If your marketing budget permits, you can invest in print advertising. You can either rent a spot in the classified ads of a magazine or a local newspaper. You can as well try to print your own brochures or flyers perhaps and have someone distribute them, especially during big events. This is a great way to spread the good news about your dental brand and reach out to your locality.
If you want to expand your reach, you can consider digital advertising. This can be done either for free or at certain costs. Pay per click advertising or search engine marketing is the fastest yet the most costly way to market your brand online.
You can also consider Facebook Advertising which is way cheaper than advertising on search engines like Google, Yahoo!, and Bing. You can also make use of free advertising offered by some classified ads websites.
Give back to the community
You can also try hosting a community event like free dental check-up or other dental missions within your locality. It's not only a great way to give back to the community and to help other less fortunate people to avail of free dental care services, it's also a smart strategy to improve the reputation of your dental practice and at the same time to make your brand known in your locality.