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Social media has become a critical part of the daily lives of many people around the world. Some people even use their social media from morning until night - from the moment they wake up in the morning and before they finally close their eyes at night.
One of the most popular and widely used social media platform in the world today is Facebook. With over 2.19 billion monthly active users around the world as of January 2018, there is no doubt that Facebook has become the leading online social networking and social media platform of the century. Around 214 million of the total 2.19 billion monthly active users are from the United States of America. This makes it a powerful tool to promote and market your practice.
Advantages of Facebook
Facebook makes it easier for dental practices like you to bring your brand in front of the eyes of your target market, to make your brand stay in their patients' mind, and to attract or find potential patients. It also provides you with an efficient platform to share valuable information with your patients and your target market.
Advantages of Facebook Advertising
Advertising your dental practice through Facebook Ads offer a lot of benefits.
Aside from being the most powerful advertising tool, Facebook Ads is also very cost-effective. Advertising on Facebook will not cost you a fortune the same way other online advertising options do. For instance, you may need to pay as much as $15 to $20 per click for other online options like Bing Ads and AdWords, but with Facebook Ads, you will only have to pay $1 or less for each ad click.
Incorporating videos and images
Incorporating videos and images to your ad campaign is also made possible and affordable with Facebook Ads. Adding videos and images will undeniably make your ad campaign more eye-catching and interesting. You can either post a picture of you working while wearing your Schultz optical loupes, a photo of your dental facilities, or perhaps an image of the services you are offering.
Unlike any other online advertising options, Facebook offers you more flexibility when it comes to how long you want your campaign to run and to your budget. You can opt for the minimum fee of $1 for one day campaign or stretch your budget a little more for several days.
A more targeted ad campaign
Facebook Ads has this unique ability to target particular demographics. This makes it easier for you to set a more targeted ad campaign. You can choose your audience according to location, gender, age, interests, language, connections, and behavior like income, and purchase behaviors.
Having a more targeted audience gives you better chances to convert clicks into potential leads and eventually to gain new patients. If you are a pediatric dentist, for instance, you can easily target Facebook users in your locality who are either a mom or a dad.